Friday Feature: Daniel Wellington

Daniel Wellington is the name of a man who inspired its founder Filip Tysander while he was visiting the British Isles. This man was very intriguing to Filip because he was laid back, but also had impeccable style – most notably he loved to wear his watches on old NATO straps.

Man on motorized scooter wearing a Daniel Wellington watch.

At Yroo we love Daniel Wellington because it combines thin, elegant, and minimalistic watches with the iconic NATO or, if that’s not your thing, leather straps. Classic and preppy, this is a match made in heaven. Also, all of the straps are interchangeable so you can have a different watch for every day of the week!

But what is a NATO strap anyway?

Diver from the British Navy surfacing after a mission.

Originally made to avoid rust, divers in the British navy used to wear these watch straps over their wet suits. Daniel Wellington has created a line of different straps with different patterns, but all are inspired by the iconic NATO design.

Classic NATO strap Daniel Wellington watch.

And if the NATO stripes aren’t your thing, the leather Daniel Wellington straps are just as timeless. Made with genuine Italian leather, it is suitable for any occasion – whether it’s a black tie event or a brunch in the sun.

Dog wearing a leather strap Daniel Wellington watch.

Or for your watch-dog.

So be a smart shopper online and check out Daniel Wellington on Yroo now! You can even get beautiful gift wrapping and free express shipping, just in time for Valentines Day.

Woman and man wearing Daniel Wellington watches while holding hands.

Happy Shopping!


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